In today’s digital age, it’s easier than ever for even the smallest businesses to have a good-looking website. However, what looks like an attractive site may do absolutely nothing to drum up customer interest. Like the proverbial tree falling in the forest, a website without local SEO will likely remain unseen and unheard. Local SEO services are designed to create online traffic that gets proven results within your geographic target market.
Local SEO Puts Companies on the Map
Digital marketing services provided by professional internet consultants can be wide ranging in scope and budget, depending on each specific business’s needs. Helpful online marketing options can include basic website design, listings in online directories, social media products like Facebook and Twitter, or video marketing projects.
No matter what digital tool you use, the first step is always visibility. Local SEO is the strategy that makes websites more visible to potential customers who are searching for products or services online using search engines such as Google and Bing. Smart SEO tactics result in certain websites appearing higher and more often on search engine results. Top ranking websites draw more online traffic, which is essential for attracting new and repeat business.
Local SEO has proven consistently beneficial for all types of businesses such as doctors, dentists, attorneys, restaurants, automotive services, retailers and more. Building online traffic with local SEO involves many technical and creative methods. Web design, content management, graphic choices, Google+ settings, keyword choices, map listings and more can promote online traffic.
Regular Checkups for Online Health
The various search engines on the internet operate under a constantly changing set of rules called algorithms, and these require ongoing attention to monitor the website’s SEO performance over time. Simply creating a static website will not produce results (in the form of online traffic and visibility) unless the site is constantly maintained. Regular page updates, technical coding tweaks and fresh blog posts remain crucial to keep any online marketing program running smoothly.
If you are ready to build your business with a strong online presence in your local market, call Ridgetop Marketing at 423-668-0272 to schedule a free local SEO consultation, or use our online contact form.